10/31/07 09:46 AM by Michael

 

The world famous German supermodel Heidi Klum is to be the new face for an 'Accessorize' publicity campaign and she had even created a "Heidi bag" in cooperation with the 'Accessorize' team.

 

According to Peter Simon, the creator of Accessorize the supermodel "was chosen for her vibrant personality which perfectly captures the essence of the brand".

 

Photographs for the autumn/winter 2007/08 campaign which will introduce different kinds of bags and accessories have already been taken in a New York studio.

 

The collection was created by the designer Poiret and rumor has it that it is a very sophisticated and elegant one.

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